Search Campaign Increase ROI by 1600% with 78% less Spend
One of the famous dental clinic’s situated in California, who are specialized in dental related services like implants, invisalign, root canal.
General smile dentist mainly approaches us in order to increase their new patients by 50% and some of other goals to reach which given below:
- More than 100 Calls per month
- More than 30 online appointment form per month.
- Decrease Cost per conversion
- Increase Click through rate
We take in depth analysis of their website to find out what are their dental services, special offers etc. Then, we planned to do online advertising services on different platforms like Google, Facebook and DBM based on their allocated budget.
In Google we set up different campaigns based on the client services and create a different set of desktop and mobile ads copies based with primary keywords to improve quality score and CTR. We add a negative keywords to avoid unwanted clicks and money spend . Finally we optimize the landing page and implement click to call function to drive more calls from website.
In Facebook, we set up different campaigns based on the client services and targeted the people based on their interest, language, age, gender to target right audience and drive more quality leads.
Also we set up a remarketing campaigns to target the people who are all visited the site before and who have not converted.
Through Google Double Click, we track the patient activities on various websites and show the display ads make a huge exposure about their service and lead them to convert.
We will closely monitor the campaign performance on various platforms on weekly basis and optimize them for better performance.
By encompassing Search, Display and Creating a granular Ad account structure we were able to achieve the results.
- Increased calls by 15%.
- 40 Online form filled.
- Cost Per Conversion decreased by 15%.
- Click through rate increased by 70%.
- 60% Increase of website traffic.
Quote from the client
“When we approached 1st Page Google, we were desperate to find an agency who could deliver a generic PPC campaign which delivered the ROI results we craved. Having run generic campaigns with other agencies to little success, we were sceptical. Since day one, 1st Page Google have impressed us with their knowledge and insight into the online retail market. The team’s creativity, ingenuity and dedication has not only surpassed our expectations, it has delivered our best revenue results to date by providing calls & schedule appointment. The fact that it has been the only agency to run a successful and profitable generic campaign, speaks volumes. I cannot recommend 1st Page Google enough to retailers looking to propel their online sales.”